Art Direction | UK & FR
Technical Innovation_ By leveraging DIY techniques and mixing macro photography with digital artistry, I created a unique visual language that spoke to the innovative spirit of the Nike Vapormax. Each frame was carefully crafted to convey energy, movement, and the cutting-edge design of the shoe.
Project Overview_ For the Nike Vapormax launch, I embarked on an exciting visual journey that transformed urban landscapes into dynamic canvases of creativity and energy. The highlight of the project was the projection of these animations onto the iconic Centre Pompidou. This wasn't just a display—it was a statement. The building became a massive, breathtaking canvas that brought the Vapormax vision to life, turning a simple product launch into an unforgettable urban experience.
The Creative Concept_ My design approach for the Vapormax project was anything but ordinary. By combining macro photography with innovative digital techniques, I created two vibrant animations that captured the essence of movement and innovation. The project was a playful exploration of the Vapormax name, pushing the boundaries of traditional product launch design.
Lock up design ¬ Max The Vapor
Animation still ¬ Max The Vapor
Animations ¬ Max The Vapor & The Eye
Lock up Design ¬ The Eye & Max The Vapor
Projections ¬ Pompidou Center Paris
Animation still ¬ The Eye
Animated Gif ¬ Max The Vapor & The Eye
